A major challenge that all small businesses and solo entrepreneurs face is how to turn prospects into paying clients. Many small business owners aren't adept or don't feel confident "selling," so this can present a major hurdle. It’s particularly true of people with service-based businesses, like coaches and consultants, as the ‘product’ they are selling is often themselves.
However, you can turn this challenge around.
Turning prospects into profits is a matter of mastering five keys to success.